Why Coupons Are an Effective Marketing Strategy
One of the many reasons customers buy products is to save money. Did you know that most customers will impulse buy products they were not planning to, just because they are on discount? That urge to save is what makes coupons effective in marketing. Customers with coupons are likely to spend about 20% more money than those without them. Here is why coupons are effective.
They Can Bring In New Customers
It is easier to retain existing customers than bringing in new ones. However, with coupons, you will manage to bring in new customers through your doors or website. But while some of them may be one-time customers, you will have managed to get a few regulars. One of the ways to attract new customers is when introducing a new product. Most people are willing to try new things but at an affordable price. From there on, you should find …
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